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The Rylan

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Revealing a brighter side of Tysons.

Set across from the wooded banks of Scott’s Run, The Rylan offers an unexpected perspective on Tysons—one that feels open, vibrant and connected to nature. Contemporary residences and thoughtfully designed amenities balance a sense of retreat with the ease of access.

While at HZ, I developed a brand around this lesser-known side of Tysons, positioning The Rylan as a colorful corner of the city made for modern life. An uplifting visual language inspired by blue skies, green spaces and endless possibilities brought warmth and personality to the property while distinguishing it from the area’s more corporate residential offerings.

Client:

The Rylan Apartments

Role:

Brand Concept & Design Direction

Logo & Visual Identity System

Brand Guidelines

Marketing Collateral

Brand Touchpoints & Partnerships

Animation

Year:

2019

Agency Created At:

HZ

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