It's jarty time!

Jars by Dani started when founder Dani Beckerman wanted to share her love for baking. She came across a mason jar in a craft store and was driven to develop the next new dessert obsession. Something delicious and beautiful—that looked as good as it tasted. So she experimented with recipes until successfully creating her signature line of jars.

While at HZ, I was part of the team that reimagined her brand and elevated her package design. We created a bright, bold stripey brand inspired by the jars themselves. We built her original Shopify site and product photoshoot to populate.