Giving Florida’s largest food hall a flavor all its own.

Delray Beach Market was conceived as more than a place to eat. Spanning four stories and 150,000 square feet, the market brought together more than 25 culinary concepts, bars, pop-ups, art and entertainment beneath one roof—creating a major new destination in the heart of Delray Beach.

While at HZ, I worked with a CD and copywriter to develop this brand inspired by the city’s colorful, expressive personality and relaxed coastal energy. Bold typography, vibrant color and playful messaging created a flexible visual world capable of uniting a diverse mix of vendors and experiences while giving the market a distinctive identity of its own.