Elevating the everyday experience of suburban living.

Perched atop a hill in White Plains, The Halden offers a more enlightened approach to apartment living—surrounded by lush scenery and designed for the rhythms of modern life. Contemporary residences, sophisticated amenities and thoughtfully designed spaces to work, gather and unwind create a sense of serenity without sacrificing connection or convenience.

The brand was inspired by the property’s elevated setting and the idea that living well is found in the details. Its understated visual language balances sophistication with warmth, reflecting both the natural environment and the contemporary residential experience.

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As the lead designer on the project while at HZ, I developed the visual concept and created the selected brand identity, including the logo and broader design system that ultimately came to life. I also conceptualized how the brand could extend across the full leasing journey, creating designs for marketing, digital and on-property touchpoints.