Turning a fresh new look into a brand built to grow.

Cleveland Kitchen had a newly refreshed identity and packaging and an expanding portfolio of fresh fermented foods. The next challenge was ensuring that the new brand could live consistently across every expression—from retail to digital, social to marketing.

I worked with the in-house team to develop a comprehensive set of brand guidelines that transformed the rebrand into a clear, flexible system for the teams bringing it to life. The guidelines established how typography, color, photography, illustration, messaging and graphic elements work together, while providing practical examples across key applications. The result was a toolkit designed to protect the integrity of the new identity while giving Cleveland Kitchen the flexibility to keep evolving.