There’s always a day in the sun waiting for you

Vacation doesn’t begin the moment we arrive at our destination—or end when the itinerary does. The minute we leave home, we are away, and what we crave are spaces and moments that allow us to feel it.

For Hotel Dello, we developed a proposed brand concept built around that in-between space: the anticipation before a cruise, the final night after a flight home, or an impromptu South Florida escape.

Boutique and convenient with a burst of South Florida cool, the concept positioned Hotel Dello as a place where travelers, cruisers and locals could settle into vacation mode on their own schedule. No matter when the flight departed, the ship arrived or the time off officially began, there would always be a day in the sun waiting for them.

——

While at HZ, I designed this proposed brand concept and visual direction for Hotel Dello translating the central idea into an expressive hospitality identity designed to feel bright, relaxed and distinctly South Florida.