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A Taste of Sous Vide
Good Taste Will Never Be Diminshed
Through 50 years of precision and incredibly good taste, sous vide has helped keep that experience alive. For 50 years, its innovations have excited and delighted and expanded our palates. And on International Sous Vide Day 2021, we celebrated that—and the unflappable truth that good taste won’t be diminished.
To bring the celebration to a global audience, myself and team at HZ created a digital campaign and experience that extended across every touchpoint. A dedicated landing page became the home for the event, supported by a social and advertising campaign designed to build anticipation, drive registration and celebrate 50 years of sous vide innovation. Together, the campaign created a cohesive visual world for the event and transformed a single day of programming into a broader celebration of the people, craft and creativity behind sous vide.
My role combined concept development with hands-on design, ensuring the central idea remained consistent while adapting the content to different messages, formats and moments throughout the campaign.
Client:
Cuisine Solutions
Role:
Campaign Strategy & Concept
Visual Campaign Identity
Social Campaign Development
Animation & Motion Graphics
Digital Advertising
The campaign transformed a single day of programming into a broader celebration of the people and ideas behind sous vide. A dedicated landing page served as the digital home for the event, supported by a social and advertising campaign designed to build anticipation, drive registration and engage a global culinary audience.
From the initial announcement through event day, every touchpoint contributed to a cohesive visual world celebrating 50 years of precision, innovation and exceptionally good taste.
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